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Digital competencies

Seeking success in the digital age

Digital competencies are the essential skills and knowledge that professionals have to effectively use Information and Communication Technologies (ICT) in their work environment.

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What are digital competencies?

The digital transformation significantly impacts all areas of an organization, making digital competencies essential.

In the current work climate, characterized by rapid technological evolution and the increasing digitalization of business processes, digital skills are emerging as a fundamental asset for professionals in all sectors.

In their quest to adapt and make the most of the opportunities arising from the digital transformation, companies have digital competencies at the forefront of their minds as a requirement for professional success. In the business environment, digital transformation significantly impacts all areas of an organization, making digital competencies essential.

This paradigm shift not only represents a necessary adjustment in response to evolving technology, but also underscores the importance of adapting to change and proactivity in work environments.

What are digital competencies for?

Digital competencies are fundamental tools in today's society and play a crucial role in both personal and professional life.

Facilitate participation: Enable online interaction, communication, and collaboration, thus promoting active participation in various contexts, especially in the digital environment such as on social media.
Increase employability: They are a key factor in standing out in the job market. In many sectors, these skills are essential to perform everyday tasks, such as managing a project, making professionals more valuable and versatile in the workplace.
Improve productivity: They help increase productivity by facilitating the execution of tasks through the use of tools, such as Microsoft Office, and digital platforms, such as Slack and Trello, to name a few. Each sector demands the use of platforms adapted to its needs.
Foster innovation and creativity: Digital competencies allow the creative use of digital tools, such as data visualization platforms that facilitate the analysis of information. In addition, they include the use of collaborative applications to strengthen interaction among teams. This enables the exploration of new dynamics and workflows, adapting to the work context.
Support education and continuous learning: They support education and continuous learning by facilitating participation in digital educational environments. In addition, they promote skills to adapt and thrive in a constantly evolving environment, such as the use of online learning platforms or interactive digital tools.

The importance of digital skills for the professionals of the future

Developing digital competencies for professionals is essential for advancement in the jobs of the future. Companies are increasingly demanding teams with skills such as:

Data competency: the ability to understand, collect, analyze, and interpret data enables sound decisions based on real data.
Digital communication skills: communicating effectively in digital environments is essential for collaboration and productivity. This involves everything from using email and instant messaging to participating in video conferencing or other online collaboration platforms.
Information management: the ability to collect, evaluate, and use information effectively is essential. This includes the ability to distinguish between reliable and unreliable sources, as well as the efficient management of large amounts of data.
Technical skills: acquiring technical skills is essential to perform the responsibilities of a given job. This involves not only becoming familiar with business management platforms, but also addressing other specific competencies needed for that job role, such as programming, graphic design, or data analysis.
Cybersecurity: understanding and implementing digital security measures are essential to safeguard confidential company information and prevent potential cyber threats.

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The most sought-after digital competencies

There are digital competencies that may vary by industry and sector, however, there are general skills and knowledge that are in high demand in a variety of sectors.

Examples of digital competencies include:

Customer service

Excelling at managing customer service platforms, mastering the use of CRM systems, and communicating through digital channels. Providing exceptional customer service in the digital environment involves solving problems and maintaining empathetic communication.

Cloud storage

It requires the ability to manage and organize data efficiently, optimizing the use of cloud services to facilitate collaboration and ensure secure access to information within or outside the same organization.

Specific software

The use of specific software implies the ability to work with applications and programs relevant to a field or industry. This requires not only familiarity with the tool, but also the ability to use it competently.

Digital marketing

Having basic knowledge in online marketing, including digital advertising campaigns, search engine optimization (SEO and SEM), or marketing data analytics, is essential for the development of effective digital strategies in the business environment.

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Social media and content marketing

The ability to manage social media strategies, create digital content, and understand online marketing is essential to build a solid digital presence, effectively engaging with the audience to achieve the proposed objectives.

Multimedia skills

Creating, editing, and managing audiovisual content, including knowledge of graphic design tools, video editing, and other skills associated with multimedia content production is becoming increasingly important to add value to textual content.

Repsol's digitalization program

In line with Repsol's Digitalization Program and as part of our digitalization strategy, we launched the first Generative Artificial Intelligence Competency center in the European energy sector, marking a milestone in the safe and responsible exploration of emerging opportunities in the digital realm. This innovative center highlights the importance of digital competencies in redefining the energy sector.

Our main objective is to identify how generative AI can add value to operations, transform work practices, and increase productivity.

Repsol is the ideal destination for professionals seeking not only significant digital challenges, but also the opportunity to build a more sustainable future in the energy industry. We are constantly looking for talent with advanced digital competencies in various areas. If you want to be part of a pioneering team and be at the forefront of digital transformation, check out the job opportunities at Repsol.